Introduction Businesses are always faced with key decisions at every point in their operational as well as pre-operational life. These decisions are dictated by the business goals, target customer, target…
Search Engine Optimisation (SEO) is an ongoing activity that seems never-ending. This is the first cardinal truth that proprietors need to understand. There are two very good reasons for this –…
The importance of developing a robust Digital Strategy is not lost on most organisations. After all, a good strategy ensures optimal outreach in an environment in which consumers are predominantly…
Introduction Over the course of my vast career, I have been part of various organisations. I have enjoyed my journey with each and every one of them. A sizeable chunk…
One of the key challenges of any SEO project is to address the Traffic Vs Bounce Rate conundrum, i.e. how to increase Traffic and reduce Bounce Rate. There are some…